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“Mad Max,” 8yo son of Robby Gordon to race in Safecraft/Speed Energy UTV at Parker 250

Safecraft’s New Model UTV to Showcase at Parker 250 “Show Down in the Desert” in Max Gordon’s Speed UTV at the Best in the Desert’s Winter Nationals

safecraft-max-gordon-robby-gordon-parker-250Pittsburg, Calif. – Safecraft Fire Suppression Systems, the racing industry’s standard for fire safety for over 20 years and SPEED Energy Drink, a healthy alternative energy drink developed by NASCAR legend Robby Gordon, today announced the duo will kick off the 2017 Best in the Desert racing series at this weekend’s Parker 250 “Show Down in the Desert” by sponsoring Gordon’s 8 year-old son Max, the youngest driver to race in the history of Best in the Desert, as he vies for victory, Pro Unlimited Class, in a Speed UTV equipped with Safecraft’s new Model UTV system.

“I’m a racer and I’m also a dad,” said Robby Gordon, well-known American racecar driver and founder of the Speed Energy Formula Off-Road series. “I wouldn’t use anything but the best, especially when it comes to protection for my son. Safecraft is a name I trust.”

“Safety has always been our primary concern,” said Pat O’Keefe, CEO of Safecraft and veteran racecar driver. “Safecraft’s Model UTV is the first and only system designed specifically for UTVs. With its ever increasing popularity especially with more and more younger drivers getting into the sport, we felt it was time to step up safety measures by developing and designing a system specifically for the UTV enthusiast.”

safecraft-max-gordon-robby-gordonMax “Mad Max” Gordon, 8, is the son of off-road and racing legend Robby Gordon.” I can’t wait to race this weekend in Parker, driving the Safecraft Safety Equipment/SPEED Energy SST UTV! I raced here last year with my dad and I learned so much and I passed a bunch of cars! It feels good to race again and I am going to have a good finish this weekend!”

The Best In The Desert (BITD) is a premier and popular desert racing organization with a nine-event race schedule for 2017. As is the tradition, the 2017 season kicks off January 6th and 7th in Parker, Arizona with the Parker 250 “Show Down in the Desert” race. However, this year’s event features new sponsor GMZ Race Products, Inc., and the new “GMZ UTV Winter Nationals presented by Polaris.” The “Showdown in the Desert” is open to all Motorcycle, Quad and UTV classes.


About Safecraft Safety Equipment

Safecraft Safety Equipment is the leading provider of fire suppression systems and is used by most of the top professionals in a wide range of industries including Motorsports, Automotive, Aviation and Marine. For over 20 years, Safecraft is known for its innovative design and use of the highest quality components available.

Safecraft extinguishers are used by more NASCAR, NHRA, NASA and SCCA teams than any other brand and is the only manufacturer to have 4 models of extinguishers and several different extinguishing agents approved to SFI 17.1.

Visit www.safecraft.com for more information.

About Safecraft’s Model UTV

safecraft-utv-model-200Safecraft’s Model UTV is a fully automatic system for the UTV market that provides fire suppression capability to both the engine and fuel areas. Complete with an easy-to-install kit which places the thermal sensor on a flexible line routed directly to the area to be protected. Billet brackets specifically designed for mounting this system on the roll bar are included. Multiple sensor systems can be used for expanded coverage. The system deploys 3M™ Novec™ 1230 Fire Protection Fluid.

About SPEED Energy Drink

Founded in 2010, SPEED Energy Drink is a result of Robby Gordon’s passion for speed, on and off the race track. Gordon has fueled his desire to create his own energy drink business. With SPEED Energy, Robby was able to formulate the same energy with a healthy ingredient profile and superior flavor to other energy drinks…without the aftertaste or the medicine like taste.

For more information or to purchase SPEED Energy Drink, please visit www.speedenergy.com

About Max Gordon

“Mad Max” Gordon is the 8 year-old son of off-road and racing legend Robby Gordon, and whose hometown is shared between Charlotte, NC and Lake Havasu, AZ. Max shares his father’s passion for racing and is the youngest driver to race in the history of Best in the Desert (BITD). Last Year, Max finished 21st out of 59 drivers in the 2016 BITD Bluewater Challenge UTV race.

About Best in The Desert’s Parker 250 “Show Down in the Desert” Race

The Best In The Desert (BITD) is a premier and popular desert racing organization with a nine-event race schedule for 2017. As is the tradition, the 2017 season kicks off January 6th and 7th in Parker, Arizona. However, this year’s event features new sponsor GMZ Race Products, Inc., and the new “GMZ UTV Winter Nationals presented by Polaris.” This “Showdown in the Desert” is open to all Motorcycle, Quad, and UTV classes only.

Visit Best in the Desert for more information.

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